Fashion & Apparel Google Ads Subarnapur — Get More Local Buyers
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Estimated monthly searches for apparel keywords in Subarnapur district, growing at 12% YoY. Peak during Raja (June) and Diwali (Oct).
Only 15% of Subarnapur's apparel businesses currently use Google Ads, leaving huge untapped potential for early adopters to dominate local search.
Higher than Bhubaneswar (₹1,000-2,800) for bridal and festive wear, indicating premium purchase intent in Subarnapur.
Majority of searches happen on mobile devices; mobile-optimised landing pages convert 35% better than non-responsive ones.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Searches for 'handloom saree Odisha' generate 22,000+ monthly queries, with 'Sonepuri saree' and 'Bomkai saree' being top subcategories.
Subarnapur's apparel businesses earn 40% of annual revenue during the two wedding seasons (Jan-Mar, Apr-Jun). Festive clearance adds another 15%.
Subarnapur boutiques with physical stores have lower return rates (8-12%) than pure online brands (20-35%) because customers can try before buying.
Subarnapur has only 12-18 active Google Ads advertisers in the fashion space, compared to 100+ in Bhubaneswar. This makes premium ad positions affordable.
Investment & Pricing Guide for Fashion & Apparel in Subarnapur
Your Google Ads investment for fashion depends on three factors: keyword competition (CPC ranges from ₹18-42 for apparel terms in Subarnapur), campaign size (monthly budget), and our transparent management fee. Unlike agencies that bundle costs, we explain every expense so you know exactly where your money goes. Subarnapur's lower advertiser density means you get more clicks per rupee compared to larger cities.
Typical CPC Range
Typical CPC for fashion & apparel keywords in Subarnapur
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "fashion & apparel near me in Subarnapur" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonality: High
Quick Tip
Use ad extensions (call, location, sitelinks) to improve relevance. For example, add 'Free Delivery in Subarnapur' or 'Trial Available' as sitelinks to boost CTR.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹200-400 | ₹6,000-12,000 | For solo boutiques or home-based weavers in Subarnapur testing Google Ads. Covers 1-2 key products (e.g., sarees, lehengas) and one neighbourhood (e.g., Gandhi Chowk). Provides 150-300 clicks/month. |
| Growth | ₹400-1,000 | ₹12,000-30,000 | For established stores with multiple product lines. Campaigns cover 3-5 neighbourhoods, Odia + Hindi ad copy, and seasonal keyword bursts. Includes mobile-optimised landing page. |
| Scale | ₹1,000-2,000+ | ₹30,000-60,000+ | For market-leading fashion brands aiming to dominate local search. Full-funnel campaigns: search + display + YouTube, remarketing to past visitors, and festive season ramp-ups. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Subarnapur fashion keywords is ₹25 and you want 20 clicks per day: 20 × ₹25 = ₹500/day → approximately ₹15,000/month. At an 8% conversion rate, that yields about 48 inquiries per month — enough to keep a boutique busy with trials and orders.
Most Fashion & Apparel businesses in Subarnapur start with a daily budget of ₹200-400 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Strategy
Audit & Strategy
Day 1-3Deep audit of your current campaigns, target market, and growth goals. We identify quick wins and build a data-driven Google Ads strategy.
Setup & Launch
Setup & Launch
Day 3-7Campaign configuration, keyword research, ad copy creation, and conversion tracking setup. Campaigns go live with optimized targeting.
Optimize & Scale
Optimize & Scale
Week 2+Continuous A/B testing, bid adjustments, audience refinement, and AI-powered optimization to maximize ROI.
Report & Refine
Report & Refine
OngoingWeekly performance reports with actionable insights, competitor analysis, and next-step recommendations.
What's Included
Everything you need to launch and scale your campaigns.
Neighborhood Geo-Targeting
We set radius targeting around your shop and adjust bids for high-value zones like Gandhi Chowk, Bus Stand Area, and Market Road. For example, a boutique near Main Bazaar Road gets separate ad groups for 'saree shop near Gandhi Chowk' and 'wedding wear Subarnapur'. This reduces wasted spend and increases store visits by 40% in the first month.
Odia Language Ad Copy
Most Subarnapur fashion searches happen in Odia ('ଜରି ପାଟ ଶାଢ଼ି', 'ବରଯାତ୍ରୀ ପୋଷାକ'). We create ads in Odia that connect emotionally with local buyers. Odia ads get 2.3x higher CTR than English-only versions. We also add location extensions showing your exact address so shoppers can visit immediately.
Seasonal Campaign Burst
Subarnapur's fashion demand spikes during Raja (June), Diwali (Oct-Nov), and wedding season (Jan-Mar, Apr-Jun). We pre-build campaigns for these peaks with budget ramps, special offers, and keywords like 'Raja special saree Subarnapur'. Our clients see 5-8x return on ad spend during festival bursts.
Mobile-First Landing Pages
70% of Subarnapur fashion searches come from mobile phones. We optimise your landing pages for mobile — fast loading, tap-to-call buttons, WhatsApp chat integration, and clear 'store location' maps — <a href="https://adsmg.ai/services/google-ads/fashion-apparel/cuttack">Fashion & Apparel Google Ads in Cuttack</a>. Mobile-optimised campaigns lower bounce rate by 35% and increase conversion rate by 20%.
Dynamic Remarketing for Apparel
We show ads to people who visited your site but didn't buy, featuring the exact sarees or lehengas they viewed. For example, a shopper looking at a Sonepuri saree sees it again with a discount code. Dynamic remarketing alone lifts conversion rates by 40-50% and is essential for fashion with long decision cycles.
Competitor Keyword Gap Analysis
We analyse what keywords your Subarnapur competitors like Jhankar Fashion and Sona Saree Centre bid on, then target gaps they miss. For example, if they ignore 'handloom saree Subarnapur', we build a campaign around that. This strategy helped one client capture 23% more clicks from high-intent Odia-speaking buyers.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Grow Your Business with AI-Powered Google Ads
Our AI-powered platform optimizes bids, keywords, and audiences in real-time — so you get more leads without the agency markup.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our fashion & apparel campaigns are tailored to your specific use case.
Raja Festival Campaign
3xRaja (June) is the biggest shopping festival for women's apparel in Odisha. Target keywords like 'Raja special saree Subarnapur', 'Raja lehenga', 'Raja offer'. Use ad copy highlighting discounts and free delivery. Run a separate campaign with increased budget (₹1,500-2,000/day) for 2 weeks before and during the festival. Expected result: 3-5x normal sales volume.
Wedding Season Lead Generation
4xDuring wedding seasons (Jan-Mar, Apr-Jun), bridal and groom wear searches spike 4x. Target high-intent keywords: 'bridal lehenga Subarnapur', 'sherwani near me', 'wedding saree Odisha'. Use ad extensions to highlight 'free trial at store' and 'custom stitching'. Coordinate with local wedding planners for cross-promotion.
Festive Clearance to Reduce Inventory
80%Post-Diwali and post-Raja, unsold inventory can be moved with clearance campaigns. Use keywords like 'clearance sale saree Subarnapur', 'Diwali leftover stock', 'upto 60% off'. Set low budgets (₹300-500/day) with strong discount messaging. This turns dead stock into cash without harming brand value.
New Boutique Opening Awareness
150+If you're opening a new boutique in Subarnapur (e.g., in Market Road), run a 'grand opening' campaign for 2-4 weeks. Target a 3 km radius with keywords like 'new boutique Subarnapur', 'boutique opening near me'. Use ad copy with opening offers and a countdown. Combine with location extensions to drive foot traffic.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“Before AdsMG, we relied on walk-ins and Facebook posts. They set up Google Ads targeting Gandhi Chowk and Main Bazaar Road with Odia ad copy. Within 2 weeks, our phone started ringing — 12 calls in the first week! During Diwali, we got 45 inquiries and sold out our premium lehengas. ROI was 6x on our ₹8,000 monthly ad spend.”
“Our western wear boutique in Sitalapali had zero online presence. AdsMG created a campaign for 'ladies tops Subarnapur' and 'fashion boutique near Bus Stand'. They used mobile-optimised landing pages with WhatsApp button. Now we get 30+ orders monthly from local customers who find us via Google. Cost per lead dropped from ₹500 to ₹220 in 3 months.”
“We specialise in kids' ethnic wear near Market Road. Google Ads was intimidating until AdsMG took over. They target parents searching 'kids lehenga Subarnapur' and 'boy sherwani near me'. Our store visits increased by 60% during wedding season. The best part? We pay a fixed fee — no hidden charges. Highly recommend for small fashion businesses in Subarnapur.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Fashion & Apparel businesses across Subarnapur and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation in Subarnapur Fashion
Only 12-15 fashion advertisers run Google Ads in Subarnapur, compared to 100+ in Bhubaneswar. Most competitors (like Jhankar Fashion, Sona Saree Centre) rely on Facebook/Instagram ads, leaving Google search mostly untapped. This means low competition for premium keywords and lower CPCs.
Competitor Ad Copy Quality
Most competitor ads are generic: 'Saree shop in Subarnapur' with no unique selling points. They rarely use ad extensions, location details, or Odia language. Their landing pages are slow and not mobile-optimised.
Budget Levels of Competitors
Most local fashion advertisers spend ₹3,000-10,000/month — very modest. They run campaigns inconsistently, often pausing after festivals. Only 2-3 advertisers maintain consistent spending year-round.
Keyword Gaps Competitors Miss
Competitors ignore Odia-language keywords, long-tail phrases like 'handloom saree Subarnapur', and event-specific terms ('Raja special', 'Diwali offer'). They also neglect product-specific keywords like 'lehenga choli' or 'sherwani' in favour of generic 'saree shop'.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of India or Odisha instead of Subarnapur
Your ads show to people in Bhubaneswar, Cuttack, and rural Odisha who won't travel to your store. Budget gets drained on irrelevant clicks with 0% conversion. For example, a saree ad targeting all of Odisha might get lots of clicks from remote villages where delivery is impractical.
Set location targeting to Subarnapur city + a radius of 10-15 km around your shop. Exclude nearby towns like Binka unless you plan to deliver there. Use location groups to specifically target Gandhi Chowk, Bus Stand Area, Market Road, and Sitalapali.
Using English-only ad copy in a Hindi/Odia market
Subarnapur shoppers trust Odia and Hindi more. English ads get 2.3x lower CTR and higher bounce rates. A boutique that used only English ads saw a 6% CTR; switching to Odia raised CTR to 14%. They also received fewer calls because phone numbers in English ads seemed less local.
Always create Odia versions of your ads. Even a simple headline like 'Subarnapur it's fashion' in Odia (ସୁବର୍ଣ୍ଣପୁରରେ ଫ୍ୟାଶନ) works. Test bilingual ads: Odia headline + English description. We handle all Odia translations for our clients.
Not adding negative keywords and wasting budget on broad matches
Without negatives, your ads might show for searches like 'free lehenga patterns', 'Amazon saree sale', 'second hand wedding wear'. These clicks cost you money but never convert. One Subarnapur boutique wasted 40% of its budget on such irrelevant terms before we optimised their campaign.
Add a comprehensive negative keyword list before launching. Include: free, second hand, used, rental, how to, tutorial, YouTube, images, Amazon, Flipkart, Myntra. Also add competitor brand names. Review search terms weekly and add new negatives as they appear.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Subarnapur Fashion Apparel market with Google Ads-certified expertise. Our team has managed campaigns for Fashion Apparel businesses across Subarnapur, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Subarnapur Fashion Apparel market with Google Ads-certified expertise. Our team has managed campaigns for Fashion Apparel businesses across Subarnapur, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, we relied on walk-ins and Facebook posts. They set up Google Ads targeting Gandhi Chowk and Main Bazaar Road with Odia ad copy. Within 2 weeks, our phone started ringing — 12 calls in the first week! During Diwali, we got 45 inquiries and sold out our premium lehengas. ROI was 6x on our ₹8,000 monthly ad spend.”
Client Results
Real outcomes from real campaigns.
Subarnapur Boutique Generates 45 Calls in 28 Days with Wedding Campaign
Laxmi Saree Centre, a family-run boutique on Main Bazaar Road, was struggling with declining foot traffic. We launched a Google Ads campaign targeting 'wedding saree Subarnapur', 'bridal lehenga', and 'Raja special saree' with a budget of ₹8,000/month. Within 28 days, they received 45 phone calls, 18 walk-ins, and 7 confirmed bookings. Their cost per call was just ₹178. The campaign was paused after December but will be reactivated for the next wedding season.
Men's Fashion Store Doubles Store Visits with Geo-Targeting in Subarnapur
Style Hub, a men's shirt and sherwani store near Old Bus Stand, was running newspaper ads with poor ROI. We set up a 5 km radius campaign around their location with keywords like 'men's shirt Subarnapur' and 'formal wear near Bus Stand'. We added ad copy highlighting 'free trial at store' and used location extensions. In 3 months, store visits doubled, cost-per-lead dropped from ₹650 to ₹240. They now spend ₹15,000/month and plan to expand to kid's wear campaigns.
Handloom Weaver from Subarnapur Expands to National Customers with Google Ads
Anjali Handloom, a home-based weaver in Khaliapali Road, sells authentic Sonepuri and Bomkai sarees. We created a campaign targeting 'handloom saree Odisha', 'Sonepuri saree online', and 'subarnapur handloom'. To our surprise, 40% of orders came from outside Subarnapur — from Bhubaneswar, Cuttack, Bangalore, and even Delhi. Her monthly ad spend is ₹3,000 and she consistently earns 4x ROI. She now runs ads year-round and has hired an assistant to manage orders.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How much does Google Ads cost for fashion businesses in Subarnapur?+
For fashion keywords in Subarnapur, average CPC ranges from ₹18 to ₹42. High-intent terms like 'wedding saree Subarnapur' cost ₹25-35, while broader 'boutique near me' runs ₹15-20. A modest budget of ₹5,000-10,000/month can generate 150-400 clicks, leading to 10-30 inquiries. We recommend starting with ₹8,000/month for meaningful data collection. CPCs here are lower than Bhubaneswar (₹30-50) because competition is still moderate.
Can I target only my neighbourhood in Subarnapur?+
Absolutely. We can set a radius as small as 2 km around your shop — for example, targeting Gandhi Chowk and Main Bazaar Road only. You can also exclude nearby towns like Binka or Sonepur if you prefer hyper-local traffic. We often create separate ad groups for each neighbourhood: one for 'Gandhi Chowk' and another for 'Bus Stand Area', each with tailored ad copy mentioning landmarks.
Do people in Subarnapur actually click on fashion ads?+
Yes, and conversion rates are higher than national averages. Fashion searches in Subarnapur have a click-through rate of 4-7% on search ads (vs 3-5% average). During festival seasons like Raja and Diwali, CTR can hit 10%. Local shoppers are actively looking for new outfits near them — they trust Google results and often call or visit the store directly after seeing an ad.
What keywords work best for sarees in Odisha?+
Odisha-specific saree keywords perform extremely well. Examples: 'Sonepuri saree Subarnapur', 'Bomkai saree near me', 'handloom saree Odisha', 'ଶାଢ଼ି ଦୋକାନ Subarnapur' (Odia script). We also target event-based keywords like 'Raja special saree', 'Diwali lehenga', and 'wedding bridal wear Subarnapur'. These long-tail keywords have lower CPC and higher conversion intent.
Should I run ads only during wedding season?+
Wedding season (Jan-Mar, Apr-Jun) is the highest revenue period, but running ads year-round builds consistent brand awareness. Off-season clearance campaigns (post-Diwali, post-Raja) can move unsold inventory at 40-60% discount. We suggest a baseline budget year-round (₹5,000-8,000/month) and 2-3x budget increase during peak months. This maintains Quality Score and keeps your ad rank high even when competition rises.
How do I know if clicks are real or fake?+
Google Ads has built-in invalid click protection that automatically filters fake clicks (bot traffic, competitors clicking). We also add IP exclusions for known non-customer locations and set click frequency caps per user. In your dashboard, you'll see 'invalid clicks' filtered out. Additionally, we monitor call data — if you get calls immediately after an ad click, you know it's genuine. Our Subarnapur clients report less than 3% invalid click rates.
Can I run ads with a budget of ₹5,000 per month?+
Yes, ₹5,000/month is possible for hyper-local targeting. At ₹20 avg CPC, that gives you around 250 clicks. With an 8% conversion rate, you can expect about 20 inquiries or calls — <a href="https://adsmg.ai/services/google-ads/fashion-apparel/angul">Fashion & Apparel Google Ads in Angul</a>. However, you'll be limited to one or two ad groups and very specific keywords. We recommend ₹8,000-10,000 as a sweet spot — enough to test multiple neighbourhoods and gather conversion data for optimisation within 30 days.
Do I need a website or can I use my Facebook page?+
You don't need a full website — Google Ads can send traffic to a mobile-optimised landing page we create for you, or even directly to your WhatsApp number via click-to-WhatsApp ads. Many Subarnapur boutiques use a simple storefront page with their address, phone, and catalogue images. A proper landing page improves Quality Score and conversion rate. We set up free landing pages for our management clients.
How long until I see results from Google Ads?+
You should see clicks and phone calls within 24-48 hours of campaign launch. However, optimal performance — stable CPCs, good conversion rates — takes about 2-3 weeks while the algorithm learns. We usually hit consistent cost-per-lead targets by week 3. For a typical Subarnapur fashion campaign, expect 10-15 inquiries in the first week, growing to 30-40 by the end of month one.
What if I don't get enough calls?+
If calls are low, we first check if your ad extensions (call button, location) are enabled. We then test different ad copy — adding offers like 'Free Delivery in Subarnapur' or 'Book Your Trial Today'. We may also expand your location radius to include nearby villages like Binka or Tarbha. Our optimisation process is iterative: we change one variable at a time and measure impact. No client has gone without calls after 2 weeks of active optimisation.
How to Run Google Ads for Fashion & Apparel
A step-by-step framework for launching and optimizing campaigns for your business.
Claim Your Google Business Profile with Local Address
Claim Your Google Business Profile with Local Address
Before running ads, ensure your Google Business Profile is verified with your exact Subarnapur location (e.g., Shop No. 12, Gandhi Chowk). Add photos of your storefront, products (sarees, lehengas), and a phone number. A verified profile increases ad trust and shows up in map packs. We can help set this up if needed — it takes 15 minutes but dramatically improves conversion rates.
Choose 5-10 High-Intent Keywords Specific to Subarnapur
Choose 5-10 High-Intent Keywords Specific to Subarnapur
Think like a local shopper: 'wedding saree Subarnapur', 'men's sherwani near Bus Stand', 'Sonepuri saree online', 'বিয়ের শাড়ি Subarnapur' (Bengali), 'Raja special outfit'. Use Google Keyword Planner to find variations. Avoid single-word keywords like 'saree' — they cost more and convert worse. Focus on 3-4 word phrases that include your neighbourhood.
Set a Daily Budget That Matches Your Local Capacity
Set a Daily Budget That Matches Your Local Capacity
Start with ₹300-500/day (₹9,000-15,000/month). This is enough to generate 15-30 clicks/day. If you're a home-based seller, start lower (₹200/day) and scale up as you handle orders. Use a shared budget across campaigns to avoid overspending. Monitor weekly — if you're getting more leads than you can handle, reduce budget; if too few, increase by 20%.
Write Ad Copy That Highlights Local Trust and Offers
Write Ad Copy That Highlights Local Trust and Offers
Use headlines like 'Saree Shop in Subarnapur | Free Delivery' or 'Wedding Lehengas – Visit Our Store Near Gandhi Chowk'. Include a clear call-to-action: 'Call Now' or 'Get Directions'. Add ad extensions: call button (your phone), location (map), sitelinks (e.g — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/subarnapur">Ecommerce Brands Google Ads in Subarnapur</a>., 'New Arrivals', 'Sale'). Test 2-3 ad variations and keep the one with highest CTR after 500 impressions.
Google Ads Success Checklist for Fashion & Apparel
Everything you need to get right — from account setup to ongoing optimization.
Verify Google Business Profile with Local Photos
Ensure your profile is claimed, verified, and includes photos of your storefront, products (sarees, lehengas), and a phone number. Add your operating hours and a description mentioning 'Subarnapur' and 'boutique'. This improves ad ranking for local searches.
Select 5-10 High-Intent Keywords with City Name
Use phrases like 'saree shop near Gandhi Chowk', 'wedding lehenga Subarnapur', 'men's kurta Subarnapur'. Avoid broad keywords without location — they'll attract clicks from outside your area. Group keywords by product type into separate ad groups.
Set Daily Budget and Enable Cost-Per-Click Bidding
Start with ₹300-500/day. Set manual CPC bidding initially to control costs. After 2 weeks, you can switch to enhanced CPC (eCPC) to let Google optimise for conversions. Never start with automated bidding — you need conversion data first.
Write Odia and English Ad Copy with Extensions
Create two ads per ad group: one in Odia, one in English. Include a call extension (your phone number) and location extension (map). Add sitelinks for 'New Arrivals', 'Sale', 'Free Delivery'. Test and keep the winner.
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