Fashion & Apparel Google Ads Cuttack — Drive Footfall & Online Sales
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Combined searches for 'saree shop', 'boutique', 'ethnic wear', 'streetwear' with 'Cuttack' — up 22% YoY
Based on data from 50+ local fashion retailers — bridal AOV goes up to ₹12,000-25,000
Cuttack's mobile-first behaviour is above the national average of 68%, driven by young college crowd and everyday buyers
Moderate competition — 'saree shop Cuttack' has 12+ advertisers; 'fusion wear Cuttack' has only 3
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Includes boutiques, branded stores, and multi-designer outlets across Buxi Bazaar, Badambadi, and CDA Sector 6
October-February period accounts for 42% of annual fashion revenue in Cuttack, driven by bridal and festive purchases
28% of Cuttack fashion buyers research online then purchase offline — a key opportunity for Google Ads to drive store visits
Fashion CPC in Cuttack rose from ₹22-55 in 2024 to ₹25-60 in 2025-26, reflecting increased local advertiser interest
Investment & Pricing Guide for Fashion & Apparel in Cuttack
Your Google Ads investment depends on three factors: keyword competition (CPC varies from ₹25-60 for fashion terms in Cuttack), campaign scale (daily budget), and our transparent management approach. Unlike agencies that hide fees behind bundled pricing, we explain each cost driver so you can make informed decisions. Whether you're a solo boutique testing the waters or a multi-designer store scaling aggressively, understanding CPC ranges and Quality Score dynamics puts you in control of your ad spend.
Typical CPC Range
Typical CPC range for Fashion & Apparel keywords in Cuttack
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "fashion & apparel near me in Cuttack" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Use all possible extensions: location, call, sitelinks, and structured snippets (e.g., 'Types: Sarees, Lehengas, Gowns'). This boosts ad rank 10-15% without increasing bid.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-1,000 | ₹15,000-30,000 | Ideal for solo boutiques or single-category stores in Cuttack testing Google Ads for the first time. Covers 2-3 core product categories with local targeting in your primary neighbourhood like Buxi Bazaar or College Square. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For established fashion retailers with 3-5 product categories wanting to capture multiple Cuttack neighbourhoods. Includes separate campaigns for ethnic wear, bridal, streetwear, or casuals with location-specific ad copy. |
| Scale | ₹4,000-8,000+ | ₹1,20,000-2,40,000+ | For market-leading fashion brands aiming to dominate Cuttack's apparel search results. Full-funnel campaigns covering all product categories with aggressive bidding on high-volume terms like 'saree shop Cuttack' and competitive conquesting against national brands. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Cuttack fashion keywords is ₹38 and you target 40 clicks per day: 40 × ₹38 = ₹1,520/day → approximately ₹45,600/month. At a 4.2% conversion rate typical for fashion campaigns, that yields about 50 qualified leads per month — each lead represents a potential walk-in or online order worth ₹1,150-1,550 AOV.
Most Fashion & Apparel businesses in Cuttack start with a daily budget of ₹500-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Strategy
Audit & Strategy
Day 1-3Deep audit of your current campaigns, target market, and growth goals. We identify quick wins and build a data-driven Google Ads strategy.
Setup & Launch
Setup & Launch
Day 3-7Campaign configuration, keyword research, ad copy creation, and conversion tracking setup. Campaigns go live with optimized targeting.
Optimize & Scale
Optimize & Scale
Week 2+Continuous A/B testing, bid adjustments, audience refinement, and AI-powered optimization to maximize ROI.
Report & Refine
Report & Refine
OngoingWeekly performance reports with actionable insights, competitor analysis, and next-step recommendations.
What's Included
Everything you need to launch and scale your campaigns.
Hyperlocal Ward Targeting
We create separate ad groups for Cuttack wards — Ward 9 (Buxi Bazaar), Ward 15 (Badambadi), Ward 34 (CDA Sector 6) — with area-specific landing pages and location extensions. This drops wasted clicks by 35% and boosts walk-in rates. For example, a saree shop in Buxi Bazaar sees 3x more footfall when ads say 'Right next to Chandni Chowk, Buxi Bazaar' rather than a generic Cuttack mention.
Odia & Hindi Keyword Integration
We build campaign keyword lists in both Odia and Hindi scripts alongside English terms. Cuttack shoppers often search 'ସାଡ଼ି ଦୋକାନ' or 'साड़ी की दुकान कटक' — our campaigns capture these with exact-match and phrase-match. This gives our clients an average 40% lower CPC on non-English queries because competitor density is nearly zero.
Festival Bid Adjustments
Cuttack's peak shopping seasons — Rath Yatra (July), Durga Puja (October), and Diwali (November) — see 2-3x search volume spikes. Our smart bidding adjusts keywords like 'puja saree' +150% during these periods while reducing bids 40% in off-season. This protects margins and captures high-intent shoppers exactly when they're ready to buy.
Mobile-First Click-to-Call
Over 70% of Cuttack fashion searches happen on mobile. We prioritize call extensions and click-to-call buttons, reducing friction for time-sensitive buyers — <a href="https://adsmg.ai/services/google-ads/fashion-apparel/angul">Fashion & Apparel Google Ads in Angul</a>. A College Road streetwear store using click-to-call saw 45% of ad interactions turn into phone inquiries — directly booking appointments and same-day store visits from customers searching 'streetwear Cuttack'.
Performance Max for Local Inventory
We configure Performance Max campaigns to show your entire product catalog — from bridal lehengas to casual kurtas — across Search, Display, YouTube, and Discover. For a Badambadi ethnic wear store, this expanded reach from 1,200 monthly impressions to 8,500+ while maintaining a 4.8x ROAS across all channels.
Remarketing for Weather & Season Changes
Cuttack's humid climate and distinct seasons affect fashion demand. We set up remarketing lists targeting users who visited your store or website and serve ads for monsoon-friendly fabrics during June-September and winter wear from November. A Mahanadi Vihar boutique recaptured 22% of past visitors with a 34% lower CPC than cold traffic.
Specialized in Fashion & Apparel Google Ads
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI. Our team focuses exclusively on Google Ads for Fashion & Apparel businesses in Cuttack, understanding local market dynamics, seasonal demand patterns, and competition benchmarks specific to the Cuttack Fashion & Apparel market.
Campaign Strategy & Structure
A senior strategist maps your goals to a Google Ads account structure engineered for profitable scale.
Conversion Tracking Setup
Accurate tracking for calls, forms, and sales — every optimization decision is grounded in real conversion data.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
Sign Up or Download
On desktop, sign up at app.adsmg.ai. On mobile, get the app from Google Play or App Store. OTP or Google Sign-In in under 30 seconds.
AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
Ready to launch your first campaign?
No credit card required. No marketing experience needed.
No commitment required
Grow Your Business with AI-Powered Google Ads
Our AI-powered platform optimizes bids, keywords, and audiences in real-time — so you get more leads without the agency markup.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our fashion & apparel campaigns are tailored to your specific use case.
Wedding Season Bridal Campaigns
5.2xTarget brides-to-be and their families in Cuttack during the October-February wedding season. Use keywords like 'bridal lehenga Cuttack', 'wedding saree shop near Buxi Bazaar', and custom affinity audiences of engaged users. Highlight home try-on options and free consultations. Expected result: 50+ inquiries per month with ROAS of 5-8x during peak weeks.
New Collection Launch for Fusion Wear
4.1xPromote a new line of fusion wear (Odia motifs + modern cuts) targeting fashion-forward women in Cuttack aged 22-35. Use Google Shopping with high-quality lifestyle images, YouTube in-stream ads, and Search campaigns for 'fusion wear Cuttack'. Run for 4 weeks with a remarketing tail. Typical result: 30-40 sales with 4x ROAS and strong brand recall.
Clearance Sale Remarketing
22%Create a remarketing list of users who visited your store or website in the last 30 days but didn't purchase. Show them ads offering 'Clearance: 30-50% off on end-of-season stock' for 2 weeks. Use countdown customisers to add urgency. In Cuttack, this tactic recovered 22% of past visitors for a Mahanadi Vihar boutique, selling ₹80,000 worth of clearance stock in 10 days.
Festival Spikes: Durga Puja & Diwali
340%Spike budgets 50% during Durga Puja (October) and Diwali (November) when Cuttack fashion searches peak. Use Display and YouTube ads with festive-themed creatives, and Search ads with keywords like 'puja saree Cuttack' and 'Diwali outfit ideas'. Deploy Smart Bidding with seasonality adjustments. A College Square store achieved 340% ROAS during Puja week.
Online Store Expansion with Local Targeting
275%For a Cuttack-based fashion brand selling online, use Performance Max to target 'fashion delivery Cuttack' and 'online saree store Odisha'. Showcase free delivery within Cuttack and same-day delivery for nearby areas. Combine with Google Shopping for product visibility. One brand saw monthly orders jump from 40 to 150, with 80% of customers from within Cuttack.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“AdsMG transformed our Buxi Bazaar bridal boutique. Before, we relied on walk-ins and word-of-mouth — now Google Ads brings 30+ brides-to-be every month who specifically search 'bridal lehenga Cuttack'. Our monthly footfall jumped from 50 to 180 visitors in 8 weeks, and we sold 12 wedding trousseaus directly from ad-driven inquiries during the November 2025 peak season. The team understands Cuttack's wedding culture and crafted ad copy in Odia that truly connects.”
“Running a streetwear brand in Cuttack is challenging — college kids compare on Instagram and Myntra constantly. AdsMG's hyperlocal campaigns targeting College Square and surrounding hostels turned it around. Our 'Cuttack's freshest streetwear' ad got 1,200 clicks in 30 days with a 6.2% conversion rate. We now get 15-20 daily inquiries via WhatsApp, and our store on Link Road is packed on weekends. Best part: our CPA dropped from ₹500 to ₹180 in 2 months.”
“We are a traditional ethnic wear store in Badambadi, and our USP is authentic Odia handloom sarees. AdsMG built a campaign around keywords like 'Sambalpuri saree Cuttack' and 'ikat dress material'. Within 6 weeks, our online orders from Cuttack doubled — we even got queries from Bhubaneswar and Angul. The team explained everything in Oriya and set up both phone call tracking and a WhatsApp integration. Now we have a steady stream of customers who found us on Google.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation for 'Saree Shop Cuttack
Currently 12+ advertisers bidding on this term, including legacy stores in Buxi Bazaar with high budgets. However, only 4 of them use ad extensions or optimised landing pages. Half of them rely on broad match keywords, wasting budget.
Low Competition for Niche Fashion Terms
Keywords like 'streetwear Cuttack', 'fusion wear Cuttack', 'plus size saree Cuttack', and 'men's fashion Cuttack' have only 1-3 advertisers competing. Average CPC for these terms is ₹15-25, significantly lower than bridal or generic terms.
Competitor Landing Page Quality Gap
Most Cuttack fashion stores running Google Ads send traffic to their home page or GMB listing. Only 3 out of 15 reviewed had mobile-optimised landing pages with clear CTAs. Many have slow-loading sites (5+ seconds).
Local Ad Copy Gap
Only 2 of 15 competing advertisers use Odia text in their ads. The rest use only English, missing a large segment of Cuttack's audience that prefers Odia for shopping queries — especially for traditional attire.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Using only generic keywords like 'fashion' or 'apparel' without location modifiers
Your ads show to users from across Odisha or even India, many of whom have no intent to visit your Cuttack store. This burns budget on irrelevant clicks and lowers your Quality Score because the ad is not relevant to the searcher.
Add Cuttack and specific neighbourhood names to every keyword group. Use exact match phrases like 'fashion store Buxi Bazaar', 'saree shop in Cuttack', 'boutique near Badambadi'.
Not targeting mobile devices or optimising for mobile
Over 70% of Cuttack fashion searches happen on mobile. If your ads are not designed for mobile (short copy, call buttons, fast landing pages), you lose the majority of potential customers. Google also penalises mobile-unfriendly ads with lower Quality Score.
Check mobile bid adjustment: increase mobile bids by 30-50%. Use shorter headlines, call extensions, and ensure your landing page loads in under 2 seconds on 4G.
Running one ad group for all product categories
Ethnic wear, bridal, streetwear, and casuals have very different keyword CPCs, search intent, and even target audience. Mixing them dilutes Quality Score, confuses the algorithm, and makes reporting impossible. You end up paying too much for some keywords and missing opportunities for others.
Create separate ad groups for each category: e.g., 'sarees', 'lehengas', 'kurta sets', 'streetwear'. Each group should have its own keywords, ad copy, and landing page. This structure typically improves ROAS by 25-40%.
Ignoring seasonality and using same bids year-round
During wedding season (Oct-Feb), search volume surges 2-3x and competition increases, so your budget may run out early. In off-season (Mar-May), you overpay for clicks that have lower conversion rates. This leads to wasted budget or missed opportunities.
Create a campaign-level schedule with bid adjustments for peak seasons. Increase budgets 30-50% during Rath Yatra, Puja, Diwali. Reduce bids by 40% in off-season. Use Smart Bidding with seasonality adjustments.
Failing to track offline conversions (phone calls, walk-ins)
Without call tracking or location visit tracking, Google's algorithm doesn't see the full conversion picture. It thinks your ads are underperforming and may reduce spend. You also can't calculate true ROAS — many Cuttack fashion purchases happen after a phone call, not online.
Install call tracking using Google Ads call extensions or a third-party tool. Use unique coupon codes (e.g., 'GS10') to track walk-ins from ads. Set up store visit conversions in Google Ads if you have enough visits.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“AdsMG transformed our Buxi Bazaar bridal boutique. Before, we relied on walk-ins and word-of-mouth — now Google Ads brings 30+ brides-to-be every month who specifically search 'bridal lehenga Cuttack'. Our monthly footfall jumped from 50 to 180 visitors in 8 weeks, and we sold 12 wedding trousseaus directly from ad-driven inquiries during the November 2025 peak season. The team understands Cuttack's wedding culture and crafted ad copy in Odia that truly connects.”
Client Results
Real outcomes from real campaigns.
Buxi Bazaar Bridal Store Triples Footfall with Hyperlocal Campaign
A 20-year-old bridal wear store in Buxi Bazaar relied solely on walk-ins and word-of-mouth. Their Google Ads campaign launched with location extensions, targeted keywords like 'bridal lehenga Cuttack' and 'wedding saree shop Buxi Bazaar', and Odia ad copy. Within 6 weeks, store visits increased from 12 to 42 daily, and they booked 8 wedding trousseau orders directly from ad-driven calls. The client's total ad spend was ₹28,000/month, achieving a 5.2x ROAS and a cost per lead of ₹215. They continue to scale, now spending ₹45,000/month with consistent results.
College Road Streetwear Brand Achieves 200% ROAS During Puja
A new streetwear outlet near College Square wanted to catch the Durga Puja shopping surge. AdsMG created a Performance Max campaign targeting college students and young professionals in Cuttack with mobile-optimised landing pages. They used 'streetwear Cuttack', 'cool t-shirts near College Square', and 'festive street style' keywords. The campaign ran for 6 weeks (Sept-Oct 2025) with a ₹32,000/month budget. Results: 340% ROAS, 1,200+ clicks, 78 conversions (includes store visits and WhatsApp inquiries). The client reported a 40% increase in daily footfall during Puja, and many customers mentioned seeing the ad on Google.
Badambadi Ethnic Store Dominates 'Cuttack Saree' Search Results
An ethnic wear store in Badambadi wanted to capture top positions for 'saree shop Cuttack' and 'Sambalpuri saree Cuttack' — highly competitive terms with CPCs around ₹40-55. AdsMG built a dedicated campaign with Quality Score optimisation: exact match keywords, ad extensions, and a landing page highlighting Odisha handloom varieties. In 90 days, the store achieved an average position of 1.8 for those keywords, with a 4.2% conversion rate. Monthly calls increased from 45 to 215, and online orders from Cuttack went up 160%. The cost per lead dropped from ₹380 to ₹195 after 8 weeks of optimisation.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
What is the best time of day to run ads for a fashion store in Cuttack?+
For Cuttack fashion retailers, the sweet spot is 4 PM to 9 PM on weekdays — that's when people finish work and start planning evening shopping or weekend visits. On weekends (Friday-Saturday), ads perform well from 11 AM to 8 PM because shoppers are actively browsing. We use ad scheduling to show your ads only during these peak hours, reducing wasted spend on late-night or early-morning impressions — <a href="https://adsmg.ai/services/google-ads/fashion-apparel/balangir">Fashion & Apparel Google Ads in Balangir</a>. For bridal wear inquiries, Monday-Tuesday eveneing (5-7 PM) sees the highest engagement as soon-to-wed couples search for outfits after office hours. We also adjust bids +20% during festival seasons and on paydays (first week of the month) when Cuttack consumers are most likely to spend on apparel.
How to Run Google Ads for Fashion & Apparel
A step-by-step framework for launching and optimizing campaigns for your business.
Verify & Optimise Your Google My Business Listing
Verify & Optimise Your Google My Business Listing
Before spending a rupee, ensure your GMB profile is claimed, verified, and complete with correct address (including neighbourhood like 'Buxi Bazaar', 'Badambadi'), accurate hours, photos of your store and products, and categories like 'Clothing Store' or 'Boutique'. A well-optimised GMB can increase click-through rates by 70% for local searches and is required for location extensions. Update it with seasonal offers and fresh images every month to signal active management.
Build Location-Specific Campaigns for Cuttack Neighbourhoods
Build Location-Specific Campaigns for Cuttack Neighbourhoods
Create separate Search campaigns for each key area you serve: Buxi Bazaar, Badambadi, CDA Sector 6, Mahanadi Vihar. Each campaign should target a 5-km radius around that location and use area-specific ad copy — e.g., 'Your Buxi Bazaar Boutique' vs 'Visit our Badambadi Store'. Set bid adjustments: +20% for your highest-traffic zones. This structure prevents budget from being eaten by less relevant clicks outside your target areas.
Select 30-50 High-Intent Fashion Keywords with Local Modifiers
Select 30-50 High-Intent Fashion Keywords with Local Modifiers
Use Google Keyword Planner and search terms from your GMB insights to build a list. Include exact match phrases like 'Cuttack saree shop', 'boutique near Badambadi', 'bridal lehenga Cuttack', 'streetwear College Square'. Avoid broad match initially. Add negative keywords: 'free', 'rental', 'second hand' if you sell new products. Group keywords by intent (bridal, casual, ethnic) and assign them to dedicated ad groups for better Quality Score.
Write Mobile-Optimised Ad Copy with Strong Local Hooks
Write Mobile-Optimised Ad Copy with Strong Local Hooks
Since over 70% of Cuttack fashion searches happen on mobile, write concise ads with headline length under 30 characters. Use local references: 'Visit Cuttack's top boutique', 'Sambalpuri sarees near you', 'Try before you buy in Badambadi'. Include call extension and a clear CTA like 'Call to Visit' or 'Get Directions' — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/cuttack">Ecommerce Brands Google Ads in Cuttack</a>. Test 3-4 ad variations per ad group and pause low-performing ones after 14 days.
Set Up Conversion Tracking for Calls & Store Visits
Set Up Conversion Tracking for Calls & Store Visits
Install Google Ads conversion tracking for phone calls (using call extensions or a forwarding number) and for website actions like 'WhatsApp Click' or 'Contact Form Submit'. Connect Google Analytics to track session quality. Use Google's store visit tracking (if you have enough store visits) or create manual conversion actions like 'Directions Request' from location extensions. Accurate tracking is essential for bid optimisation — without it, Google's algorithm can't learn.
Optimise Bids, Ads & Landing Pages Weekly for 90 Days
Optimise Bids, Ads & Landing Pages Weekly for 90 Days
The first 90 days are critical for campaign maturity. Check the search term report weekly — add high-performing terms as exact matches and add irrelevant terms as negatives. Adjust bids based on device: mobile +30%, desktop +10%. Pause ads with CTR below 1% and test new offers. Optimise landing pages for mobile speed (under 2 seconds) and include a clear phone number, map, and 'Visit Us' button. After 90 days, your Quality Score should stabilise, and CPCs typically drop 20-30%.
Google Ads Success Checklist for Fashion & Apparel
Everything you need to get right — from account setup to ongoing optimization.
Add 'Cuttack' in every ad headline and description
Include the word 'Cuttack' or your specific neighbourhood in at least one headline and the description. This boosts local relevance and CTR by 20-30% for users searching with local intent.
Use a mobile-optimised landing page with store directions
If you have a website, ensure it loads in under 2 seconds on 4G and includes click-to-call, WhatsApp link, and a Google Maps link. For walk-in stores, a simple 'Visit us in Buxi Bazaar' page performs best.
Install conversion tracking for phone calls and form submissions
Set up call extensions with a forwarding number to track every call as a conversion. If you have a contact form, use Google Ads conversion tracking to capture leads. Without tracking, optimising campaigns is guesswork.
Test three ad variations with local offers every month
Write one ad with a discount offer ('10% off on first purchase'), one with a free consultation ('Free styling session'), and one with a local event angle ('Puja collection now available'). Pause the worst performer after 14 days.
Review search term report weekly and add negative keywords
Every week, review search terms that triggered your ads. Add irrelevant terms (e.g., 'rental', 'free', 'online only') as negatives. Also add high-performing terms as exact match to control CPC.
Enable seller ratings extension if you have Google reviews
If your Google My Business has 5+ reviews with an average of 4+, enable seller ratings in your ads. They increase CTR by 10-17% and build instant trust.
Set up a remarketing campaign for past visitors
Create a remarketing list of users who visited your website or store (via location extensions). Show them ads with a 'Come back to us' offer — this typically converts at 2-3x higher than cold traffic.
Schedule ads to run during peak shopping hours
Use ad scheduling to show ads only from 4 PM to 9 PM on weekdays and 11 AM to 8 PM on weekends. This focuses spend on high-intent browsers and reduces wasted clicks during off-hours.
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